Marketing
Core Principle of Marketing " It's all about perception of value " All of marketing tactic could be understood using human evolution All of marketing is already form under path dependent, therefore it is easier to lead (or manipulate) Effective marketing is focus on the subconscious and unconscious part of human (forming high value of perception by storytelling, experiences...) not the conscious part Below are the things that I learn from various books, and with my tiny experiment, I try to conclude for myself what the fuck marketing is: " Create your own unique category where you can be the leader " from law number 2 of 22 Immutable law of marketing. - In ecological environment, the alpha is the one who lead. That being said, by creating a new category, you become the leader who leads. The benefit of becoming a leader is everyone look at you with perception of high value. " Purple cow " from Seth Godin book name Purple Cow. - Work the same way w...