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Marketing

 Core Principle of Marketing " It's all about perception of value "  All of marketing tactic could be understood using human evolution All of marketing is already form under path dependent, therefore it is easier to lead (or manipulate) Effective marketing is focus on the subconscious and unconscious part of human (forming high value of perception by storytelling, experiences...) not the conscious part   Below are the things that I learn from various books, and with my tiny experiment, I try to conclude for myself what the fuck marketing is: " Create your own unique category where you can be the leader " from law number 2 of 22 Immutable law of marketing. - In ecological environment, the alpha is the one who lead. That being said, by creating a new category, you become the leader who leads. The benefit of becoming a leader is everyone look at you with perception of high value.  " Purple cow " from Seth Godin book name Purple Cow.  - Work the same way w...

Something in the history has been written wrongly

 Something in the history has been written wrongly As I observed in the ached of no client sign up for my business and looking over the window while opening "What a life" from Another round. I get conquered by the idea that I told my friend long time ago: " There is something missing, there is something wrong. Why we, human, have  been on earth for many centuries yet until now not figure out why we aren't happy with what we have, satisfy with what we do, frustrating at  the little thing that we see. Something is wrong in here " In the old corner, there is my apartment. A nice little apartment that i share with my girlfriend, the neighbor is nicely treated us, although  some are not, they share their dogs to us have a fun with them in middle of the night, they even stayed in the rain to watch us play with them dogs, what a beloving kind man with tattoos and big fat stomach. And there it is, my luckily 2 guys from Colombia that i met over Reddit. They are  kind an...

Amor Fati

 Amor Fati Created and widely used among the Stoic and famous philosopher Friedrich Nietzsche. Amor fati is love of one fate, it means whatever happens to us, love it because it happened and focus on what we can control (ourselves) not on what we cannot control (externally). But why is that? Is it a way to say Stoic is cowardly refuse to fight? No, I don’t think so. Philosophy is equalizer, it is accessible to all human beings as human beings from the slaves to the emperor, 2 notes worthy of example is Epictetus and Marcus Aurelius. The stoic conclude that we should follow the nature path, in nature i meant we, as a creature, are part of nature herself, we were born from it and we will die back to it. As our life being accessible to knowledge from every corner of this earth, i hope i can contribute something that I haven’t seen other people haven’t found (maybe they do but they quietly contribute). The Stoic has already seen Darwinian before he was even born, they already think in ...

Desire and Fear as culture marketing - inspired by Kevin Simler

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      Desire and Fear as culture marketing      In this attempt, i will try to lead you from classical physic ( or classical computer ) to Darwin's theory on human theory and next stop will be how ads ( maybe ) works and the end will draw another conclusion on Desire and Fear Anything is related to each other In classical physic there only 2 state exist, 0 and 1. They cannot exist in the same state, if 0 exist then 1 is out of equation, vice versa.Using that theory, Darwin (1) came to an idea that lay a foundation for human kind, from small rat to big corporations - Natural selection is a mechanism of evolution. Organisms that are more adapted to their environment are more likely to survive and pass on the genes that aided their success. This process causes species to change and diverge over time - In another word, we live base on natural selection, which is to survive and replicate .  (1) 0 as dead and 1 as survive, 0 as non-replication and 1 as repli...

Be an ethical hacker

Be an ethical hacker The world move at Epicureanism pace, we must remain Stoic soul and Skepticism mind. The evidence of that is what we learned from history books. - We came from slave labor to mind labor, from that we diminish the risk of going into to danger in exchange for higher return.  - But reality beg the differ with the people. As desire become more accessible, we forget who we are and what we are and how to create ourself, we indulge ourself in food and drink... but neglect the desire of work, of discovering and creating beautiful thing. - Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. Therefore, always doubting what other people say and what we perceive. There is, in fact, no law. We create law to in force ourself in to invisible cage and jerk ourselve off in that and think we have enough. But the one who moves through dimesion and time is the one who stay true to his/her identity/character. Therefore we need to mov...

Live each day like it's your last—do what you enjoy.

Live each day like it's your last—do what you enjoy. "What you should probably ask yourself is: Who do you feel you would want to spend the last day of your life with?" - W.Buffett Recently, i suffer from lack of friendship, not that solitude doesn't give me what i want, it is a companion a long the way but as a social animal i still need a body to talk to and a mind to understand. My thoughts toward things called normal is dangerous, since the world offer a lot of mysteries but settle down for less than that is a not a way to live - maybe for others they can bear with but not me. Therefore, i am too cautious picking and choosing people i want to be around, part of it is also "We are the average of the 5 people we spend the most time with." I write this as a way to communicate and for me, myself, to understand part of the unconscious i have, in order to hope that it is true in some way ( If others reading this, warning your opinion won't matter to me if ...

A way of good life

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 A way of good life                                                   "I've meet death for 3600 times a day, I wonder when we will sit down and enjoy the life that i had lived." In case i meet promise of the world soon, i leave out this for my brother and sister :) Q : How can one achieve the pleasure yet enjoy the achivement one could make throughout the entire life? A : Sound ambitious, yet i think it is possible. For every good course of action, there is a vice. So to consider to attach pleasure to material external is hardly attent the goal you laid out. Q : Then how can one be fullfill with his or her taste of what the world give ?  A: I would not choose to detach anything from the external, but to take advantage out of it and do good for the world.  Q : But right now, there is tremendous turmoil happening right now, World War III is likely to ...